brand building

The Fastest Growing Group of Consumers

Millennials are about to be the largest living generation with CPG spending expected to grow 70%.  Right now, millennials have been choosing dogs over having kids with over three-fourths of Americans in their 30s owning dogs. 76% of all individuals in this generation say that they are more likely to splurge on their pets than on themselves.

Millennials are especially interested in the story behind what they buy — what ingredients are used, how the products are made, if the company is trustworthy, and if they’re getting a fair deal. They want the best for their dogs at the best possible price, and since this is the generation that grew up on the internet, they are more than accustomed to shopping around and researching the products that interest them.

Millennials are price-conscience, with a high awareness of healthy products and ingredients. Oftentimes they will actively seek to discover new and obscure brands. Your own brand can hit all these important points by providing something new and fresh, being more affordable than competitors, and by selling products made with the highest possible quality of ingredients.

Targeted Pet Treats offers just that for your brand.